5 Essential Tips for Creating a Successful Facebook Page for Your Business
As a business owner, your digital reputation plays a critical role in your company's success.
Social media, especially Facebook, can help your establishment reach new opportunities. But unfortunately, 24% of small businesses still refuse to utilize social media. The first step to jumpstarting your business's social media presence is by creating a Facebook page.
How do you do that? Find out in our guide to Facebook pages for businesses:
1. Create a Page, Not a Profile
There is a major difference between a Facebook page and a Facebook profile. Simply put, a profile is for people while a page is for businesses.
A Facebook profile is meant for users who use the platform on a personal basis. The profile is where a person posts photos, provides updates, and connects with long-lost friends.
A Facebook page is designed for organizations and public figures. Anyone can follow a page, send messages, and interact with the posts.
Pages are created from an existing Facebook profile. The operators are assigned to the page as admins. They can make posts, message customers, and edit the information.
Businesses need to create a page, not a profile. Once you have a business page, you can engage with customers, boost posts, and run Facebook ads.
2. Include All of Your Business Info
Every Facebook business page has an "About" section. This is for company information, the business's background story, and company milestones.
Unfortunately, so many businesses do not include this critical information.
Let customers know the correct business address, hours of operation, phone number, and email address. Once completed, the Facebook page can direct users to your website, prompt them to call your company, or encourage a visit to your establishment.
3. Choose Recognizable Photos
You can add a profile and cover photo to your Facebook page. But select your photos wisely.
The profile picture should be simple and easy for users to associate with your business. Use your logo, a signature product, or a team photo. The more recognizable your profile photo, the easier it will be for users to find your page.
The cover photo should be engaging and attractive. The picture must fit the appropriate Facebook cover photo dimensions (which is 820 pixels wide and 312 pixels tall).
4. Add a CTA Button
Facebook marketing is popular because it works. There are helpful tools for advertising your business, such as call-to-action (CTA) buttons.
The CTA feature prompts users to take action while visiting your business page. The options include signing up for newsletters, calling the business, visiting the website, booking an appointment, and more.
Integrate a CTA to maximize your page's effectiveness. The easier it is for people to connect, the faster your business will grow.
5. Establish a Social Media Calendar
Once you've created the ultimate Facebook page, it's time to engage with your followers. Social media posts are perfect for:
Keeping followers updated on new products, services, or business changes
Promoting deals or specialty products
Connecting with current and new customers
Showcasing team achievements
To effectively advertise on your Facebook page, create a social media calendar. This makes it easy to organize your posts, determine optimal posting times, and not overshare content.
